You pay only when a searcher or clicker clicks on your
listing at Search-World.com. and connects to your site. You don't pay to list,
you only pay for clicks or click throughs. This way you only pay for the traffic
to your site, there are no other hidden costs.
Pay Per Click advertising is an incredibly targeted,
highly-effective way for small businesses like yourself to generate quality
sales traffic to your Web site by using the Search-World.com search engine.
How does Pay Per Click compare to advertising in the
Yellow Pages?
Let us ask you a question. Why are you coming to
the Internet to find out about this product instead of looking it up in the
Yellow Pages? Exactly. The Internet has become the go-to resource for product
and service information. And search engines such as Google and Yahoo! work as
interactive guides for potential customers to find products and services.
Don’t believe us?
Consider these stats:
- 96% of people with Internet access turn to
the Internet First to gather information on products*
- During 2005, search engines were used
nearly 5 billion times in the US alone, up 27.5% from the year before**
- 74% of search engine users utilize the
tool to look up local information**
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Where can I see an example
of Pay Per Click advertising?
As someone who surfs the Web, you have undoubtedly used a search engine such as
Google or Yahoo! While searching for a specific topic, you’ve probably noticed
the brief text advertisements labeled “Sponsored Links” that appear along the
top and right side of a search engine results page. These ads are known in the
online world as “Pay Per Click” advertisements (because an advertiser only pays
if a potential customer clicks on the ad).
How much do companies or web sites
pay for these ads?
The great thing about Pay Per Click advertising is that advertisers only pay
when a user views and clicks on the ad. The price of the ad depends on how
competitive the keyword is – or, in other words, how many
companies are bidding on the keyword and the price those companies are willing
to pay for a click.
What exactly is a pay per click search engine?
From a searcher's point of view it is the same as a normal search engine such as
Google and Yahoo, except that the results are business and product related.
From an advertiser's point of view it is an excellent way to get cheap targeted
traffic.
A pay per click search engine allows you to open an account and deposit some
money as a starting balance. With this, you enter your site's URL, title and
description and bid on relevant keywords. A site selling widgets would bid on
keywords such as, "widgets," "small widgets," "blue widgets" etc.
When someone searches for "widgets" the details of your site appear, in the form
of a search result with the URL, title and description you entered. If they then
click on your listing, your account is debited the amount you have bid on that
keyword.
What makes it so good is that someone who has searched for your product is
already qualified when they come to your site, which is selling the product
they're looking for.
What are the best products or services to promote via pay
per click search engines? Is there a product that you wouldn't put on a pay per
click search engine?
The only products you wouldn't promote through a pay per click search engine
would be ones that you couldn't make a profit on.
I have never used a pay per click search engines before and
am very nervous about losing lots of money either by making little or no sales.
Do you have any advice on how to avoid this mistake?
Make sure your keywords are relevant and link to the page that contains the
information which a person is looking for when searching for that keyword. Also,
starting off with low or the minimum bids is recommended for beginners.
What are the top pay per click search engines? What other
pay per click search engines do you recommend?
Google, Yahoo, MSN and others. These search engine sites are much more
expensive than Search-World.com
What tips could you give me for making good bids on words
and phrases?
Well, obviously you can't bid more than your profit margin. A simple way to work
out how high you can bid is to take your conversion rate for the product you're
selling, let's say 1%, and take your profit margin, let's say $10. You can bid
.01, .02, .03 cents or higher for each keyword phrase you deem to be important.
Some advertisers bid .01 and others may bid $2 to $5.00 or more depending upon
the competition.
A conversion rate of 1% means you're going to be paying for 100 visitors to get
one sale of $10. Divide the profit by the number of visitors per sale and you
get 10 cents.
Advertisers using these bid on "keywords", which can be words or phrases, and
can include product model numbers. When a user searches for a particular word or
phrase, the list of advertiser links appears in order of bidding.
Pay per click, or PPC, is an advertising technique used on websites,
advertising networks, and search engines.
With search engines, pay per click advertisements are usually text ads placed
near search results; when a site visitor clicks on the advertisement, the
advertiser is charged a small amount. Variants include pay for placement and pay
for ranking. Pay per click is also sometimes known as Cost Per Click (CPC).
